60+ years of B2B branding experience in less than 160 pages

Authors Chris Wirthwein and Joe Bannon have been collaborators for 25 years: The first 20+ years as agency (Chris) and client (Joe), when Joe was a global brand director for a Fortune 100 B2B company. Later, Joe joined Chris at his agency, 5MetaCom. Together, they have 60+ years of experience in B2B strategy, branding and marketing and have packed that learning into their book.

This experience—and years of observing what works for B2B clients and what falls flat—led them to develop the methods that comprise The People Powered Brand.

Chris and Joe use these techniques daily to help clients build B2B brands. That means their approach is, first and foremost, practical. The step-by-step processes in The People Powered Brand are not only proven, they can be implemented by any B2B organization. Buy the book now.

About Chris Wirthwein

Chris Wirthwein is CEO of 5MetaCom, a leading advertising, strategy and brand advisory firm focusing solely on brands in the technical and scientific products category. He helps clients people-power their brands, advising them on strategy, messaging, communications and tactical implementation in the marketplace. The agency’s client list of domestic and global brands has included: Roche Diagnostics, Elanco Animal Health, DePuy (division of Johnson & Johnson), Eli Lilly and Company, Firestone, Land O’ Lakes, Black & Decker, Honeywell, Bristol-Myers and many others. Chris is author of three books, including Brand Busters: 7 Common Mistakes Marketers Make. A graduate of Butler University, Chris and his wife, Sally, have two children and reside in Carmel, Indiana. He can be reached at: [email protected].

About Joe Bannon

Joe Bannon is Senior Vice President, Global Marketing and Brand Strategy at 5MetaCom where he advises clients on corporate branding and new product launches. In that role he also assists clients with getting their people enrolled and aligned behind their brands. He has conducted brand enrollment sessions with thousands of employees in dozens of countries around the world. Prior to joining 5MetaCom, Joe spent 32 years at Elanco, the animal health division of global pharmaceutical leader Eli Lilly and Company. During his time there, he served in a variety of sales, marketing and senior leadership roles, including Director of Operations. Joe and his wife, Denise, live in Carmel, Indiana and have three children. Joe can be reached at: [email protected].